WE CREATE VIDEOS THAT HAVE A MESSAGE
FOR THE MIND AND EMOTION FOR THE SOUL
MESSAGE FOR THE MIND
Good content should deliver the right video message for the right audience.
Before anything else, we take a long look at what we’re willing to accomplish. We start by understanding very well your business, your needs, your goals, and most of all your audience’s habits, needs, or problems. This is how we will create a concept around your goals that will move the audience to action.
EMOTION FOR THE SOUL
Emotion drives motion.
The right video message should have the right emotion attached to be remembered. Every day we make decisions based on how doing or having something makes us feel. Nobody gives a f**k about a product / service features or advantages. We all need something that makes us feel in a certain way. We buy safety, significance, certainty, hope, love, connection, trust, and so on. Knowing all this we make sure we add emotion to increase the “call to action” and curiosity every time.